Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

Previous |  Contents | Next  Download the eBook You can divide the people who contact you into two groups, those who know how much you charge and those who don’t. Those who know are the perfect prospects. Don’t assume Back in the ’90s Heather and I backpacked around Vietnam. It was a rewarding and emotional experience from end to end, but one of the highlights, after weeks sweating our way around the country, was heading to the Metropole Hotel in Hanoi for a high end lunch. The wait staff weren’t particularly keen to see us, dusty and unkempt with To View More >>

So your Print Shop is live, you’re all set and ready to go, and now you’re wondering how to get your first paying customers. Your first sales are some of the most important. They build momentum and motivation, and will help you refine your marketing strategy going forward. But it’s no surprise that they can be some of the hardest to get. Here are eight suggestions to get your first paying customers.  Share the news with family, friends and your personal networks Your friends, family and personal networks are a great place to start. Not only will they want To View More >>

START 2019 WITH FRESH STUDIO SAMPLES AT GREAT PRICES We hate twiddling our thumbs, and January can be s-l-o-w, so we offer Early Birds our best deals of the year. Don’t miss out! This offer is for 2019 deliveries and ends Monday 21st Jan 2019. Our normal conditions apply. SAMPLE ALBUMS AND BOXES Products like albums and wall art put more cash in your back pocket. They’re also an expression of your professional pride, and great “silent salesmen”. So freshen them up and stand out from the crowd! To save 40% on your box, book and album selling samples quote  To View More >>

Studios who want to offer "everything Queensberry" have found our starter kits and treasure boxes very useful in the past, but increasingly the data tells us that • Sample Albums are far more effective sales tools, and • not everyone wants to offer all our materials or colours! In fact many studios show nothing but their samples, and offer alternatives only if they're asked.  Which is why we’ve redesigned our cover swatches and paper samplers to make them more affordable, and also more flexible — so you can show what you want To View More >>